[2] The advertisement approach of Emperador brandy emphasizes success in life and traditional moral values such as hard work, ambition, listening to parents' advice, and professionalism.
It holds its position as the world's largest "cut brandy" by volume and it is now being distributed in 40 countries throughout Asia, North America, Africa, Middle East, and Europe.
[citation needed] After acquiring Bodega San Bruno in Jerez, Spain, the brand introduced an Emperador Deluxe variant in 2013.
[8] Popular in Asia, primarily in the Philippines and the Middle East, Emperador secured the top spot in an article in The Spirits Business in 2016 after making its sales figures available to the publication for the first time.
[2] In the 2016 International Review of Spirits organized by the Beverage Testing Institute in Chicago, Emperador Solera Reservada received a rating of 89 points and a silver award (highly recommended), and Emperador Light was rated at 83 points and received a bronze award (recommended).