Enad Global 7 AB (also known as EG7) is a Swedish video game holding company based in Stockholm.
It was founded as Toadman Interactive in 2013 by Robin Flodin and Rasmus Davidsson as a work-for-hire consultancy studio.
In August 2021, the management was replaced with Daybreak Game Company's Ji Ham as acting chief executive officer (CEO) and Fredrik Rüdén as deputy CEO and chief financial officer, with Floding leaving the company and selling all shareholdings by May 2022.
[2] Games that the company contributed to include Warhammer: End Times – Vermintide, Dead Island 2, and Bloodsports.TV.
[11] In October 2017, Toadman Interactive announced its plans to become a public company, though Flodin and Davidsson were to retain a majority ownership.
[2] Around this time, the company had 25 employees and a second office in Berlin and had hired Alexander Albedj as chairman.
[12] At the end of the subscription period later that month, 1,230 people had subscribed to the issuing for 83 million kr, wherefore a full share allocation could be undergone.
[13] Toadman Interactive planned to start trading on the NGM Nordic MTF on 6 December but missed that date.
[18] Craig Fletcher, the founder of Multiplay, infused a 3 million kr investment in August 2018.
[18] In September 2018, the company acquired Diskett Interactive Sweden, a two-man game development consulting operation, for 140,000 kr.
[19] Immortal: Unchained was released later that month but failed to sell well, reaching a peak concurrent player count of just 235.
[20] Later that month, the company hired Birgitta Lönnberg as its chief financial officer (CFO).
[21] Toadman Interactive switched its trading venue from NGM Nordic MTF to Nasdaq First North in February 2019.
[39] This made Jason Epstein, Daybreak Game Company's former owner, the second-largest shareholder in Enad Global 7.