The line consists of human–animal hybrids and their woodland creature pets who live in a fictional setting of Everwilde.

It is unknown if this is intentional as a means for Mattel to start afresh, which is suggested by the avoiding of the high school setting, or a consequence of the cancellation and rebooting of the older two franchises.

My Little Pony's 2010 incarnation and its spin-off Equestria Girls, as well as the 2012 Littlest Pet Shop toy line, all done by Mattel's long-time main rival Hasbro, is the inspiration of Enchantimals' themes of nature and group-based friendship.

Mattel looked on into them as Hasbro made a deal with Disney to produce newer licensed toys and games.

[2] The by-products from Mattel's media strategy with Enchantimals include a web series, books and a television special.