[4] Engagio was founded in early 2015 by Jon Miller, co-founder of marketing automation company Marketo, and Brian Babcock.

The idea to help B2B marketers execute their go-to-market strategy in a sale at the account level prompted him to co-found Engagio.

[8] The purchase of Demandbase marks what may be the launch of what critics term a "collision course" between ABM and the platform for marketing automation.

claim it may be profitable if companies with ABM software introduce more marketing automation-like capabilities[example needed].

[11] Dash Attribution shows Regions Of Interest (ROI) of marketing programs, and is a native Salesforce AppExchange app.