Entenmann's is an American company that manufactures baked goods and delivers them throughout the United States to supermarkets and other retailers for public sales.

[2] The company offers dessert, cup, loaf, and crumb cakes, and donuts, cookies, pies, cereal bars, muffins, Danish pastries, and among other baked goods, buns.

[3] In the past several years, they have added designer coffee flavors along with scented candles to their product line in an effort to broaden its appeal.

[5] The family phased out bread in order to focus on pastries and cakes, and began supplying grocery stores rather than offering home delivery.

Entenmann's Bakery, with the assistance of new product consultants at Calle and Company, reformulated from heavier New England–style baked goods to lighter offerings more suitable for hotter, more humid test markets such as Miami and Atlanta.

[12][4] Other Bimbo Bakeries USA holdings include Thomas', Brownberry, Boboli, Arnold, Oroweat, Freihofer’s, and Stroehmann.

[14] As of August 2010[update], Entenmann's products include donuts, loaf cakes, pies, Danish, cookies, Enten-minis—Brownies, and desserts that are packed in smaller servings,[15] cereal bars, and 100 Calorie Little Bites.

Other scents such as pumpkin pie and warm gingerbread were added for the holidays, and chocolate chip cookie was made available in spring of 2009.