[1][2] The bakery was privately owned by the Heiner family, and marketed exclusively under the "Heiner's" label until it was acquired by the Earthgrains division of Anheuser-Busch in 1994.

Seven months later, A-B spun off its bread business as the stand-alone Earthgrains Corporation.

In 2000, Earthgrains merged with the Sara Lee Corporation.

In 2011, Sara Lee sold its bread business, including the trademark Sara Lee, to the worldwide Grupo Bimbo, which is based in Mexico City.

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