The Holsum name was being used by many retail bakeries, independently, around the country by the early 1900s.

In 1908, the W. E. Long Company of Chicago acquired exclusive national rights to the name and formed a cooperative of bakeries to market a single recipe under the brand name Holsum in various cities.

[1] Flowers Foods, one of the southern U.S. region distributors, bought Holsum Bakery in 2008.

The Holsum brand name remains a registered trademark of the Long Company cooperative, which has expanded across the United States, Canada, Mexico, and Puerto Rico.

A former Holsum bakery location in Las Vegas, Nevada was converted into lofts in 2004[4]