de C.V. (also known simply as Bimbo) is a Mexican multinational food company with a presence in over 33 countries located in the Americas, Europe, Asia and Africa.

[6] The company has more than 100 brands and 13,000 products,[7] like Bimbo, Tía Rosa, Entenmann's, Pullman, Rainbo, Nutrella, Marinela, Oroweat, Sara Lee, Thomas', Arnold and Barcel.

[8] Its strategic associations include Alicorp (Peru); Blue Label (Mexico); Fincomún, Galletas la Moderna, Grupo Nutresa (Colombia); Mundo Dulce (Argentina); among others.

Later, the founders would find out that bimbo is an Italian slang for children (shortened from bambino), and that in China the word for bread (面包, miànbāo) is similar to the name of the brand.

[21] Shortly afterward, the portfolio extended with the addition of Bimbo Bear Donuts, Bimbollos, Medias Noches (hot dog bread), and Colchones.

It started quoting on the Mexican Stock Exchange, trading 15% of its shares,[31] and a new organizational structure was generated in 1986, from which a single industrial group was created.

[36] During this decade a further expansion in Latin America took place, with the arrival of Bimbo in Argentina and the opening of the regional corporate in 1991,[37] as well as the Ideal plant in Chile in 1995.

[43] it also introduced the Olocoons figures and animated television series which has become a culture classic towards the public in Mexico and Central America[1] In 2006, the company began operations in the Asian market with the acquisition of the Panrico Bakery in Beijing, China,[44] and strengthen its presence in the United States of America with the acquisition of George Weston Limited bakery, owner of brands such as Thomas, Oroweat, Arnold, Boboli, Stroehmann and Freihofer's in 2009.

[53] In 2017, the company began operations in Africa and continued its growth in the continent, with the acquisition of Groupe Adghal in Morocco;[54] East Balt, one of the most important foodservice companies in China, France, Italy, Morocco, Russia, South Africa, South Korea, Switzerland, Turkey, Ukraine, and the United States;[55] and by purchasing 65% of the Ready India Private Limited's (Ready Roti) shares.

[56] This year, Grupo Bimbo added to its portfolio brands like Bays English Muffins (United States) and Stonemill Bakehouse (Canada).

[57] In 2018, the company continued its expansion and completed the purchase of Nutra Bien brands in Chile[58] and El Paisa in Colombia, in order to grow in South America; Grupo Mankattan, a leader in the baking industry in China, thriving its growth in the fast-food channel in that country.

[65] In May 2022, Grupo Bimbo agreed to sell its confectionery business, Ricolino, to the Chicago-headquartered food processing company, Mondelēz International for approximately US$1.3 billion.

[68] The following tier is the Steering Committee,[69] which is established as follows: Chairman of the Board of Directors: Daniel Javier Servitje Montull[69] CEO: Rafael Pamias Executive Vice Presidents: Javier Augusto González Franco Gabino Miguel Gómez Carbajal Rafael Pamias Romero Chief Financial Officer: Diego Gaxiola Cuevas[69] Global People Director: Juan Muldoon Barrena[69] Global Vice President of Information and Transformation: Raúl Ignacio Obregón Servitje[69] Figures in millions of nominal Mexican pesos (MXN).

[88] Grupo Bimbo uses air energy provided by wind farms: Piedra Larga (Mexico), Santa Rita East (USA), and three in Argentina.

The first, located in the state of Oaxaca, has an installed capacity of 90 MW,[89] which provides energy to 70% of its work centers in Mexico and avoids the annual emission of 180,000 tons of CO2 into the atmosphere.

[92] It currently has 41 hybrid utility cars and more than 500 electric delivery vehicles,[93] the latter developed by Moldex, a Grupo Bimbo's subsidiary that provides technological solutions.

[109] The company also takes part in different post-consumer programs that promote recycling in countries such as Mexico, the United States, Canada, Spain, Portugal, and Brazil.

[109] Grupo Bimbo focuses on maintaining an environmental balance and, therefore, promotes initiatives such as Reforestamos México AC, created in 2002, whose mission is the conservation of forest ecosystems.