Sir Erich Arieh Reich (1935 – 2 November 2022) was an Austrian-born British entrepreneur based in London, who through his company Classic Tours inspired over 50,000 people to raise £90 million for over 300 UK charities.

[2] In 2004, Reich had a complaint upheld by Ofcom, over a report by the BBC1's Watchdog programme into Classic Tours.

[3] In 1992, Reich proposed a fund-raising bicycle ride, to raise funds for the Edinburgh Medical Missionary Society and Ravenswood, a Jewish home for the disabled.

[2] The sum raised and the enthusiasm it created resulted in Classic Tours being approached by other charities to undertake similar events.

[2] Reich was honorary president of Manna, the British branch of the Israeli charity Meir Panim.