While he spent his early years in Havana, his family later relocated to Las Tunas in eastern Cuba, after being assigned by the Cuban government to a social mission.
[1] As he progressed, Ginard ventured into designing and illustrating books for Cuban publishing houses while cultivating an interest in poster art.
His poster art, specifically, is classified as a charming rarity, a type of intelligent, delicate and subtle poetry that also knows how to prick the eye.
[1] In 2008, a poster created to celebrate the ten years of "A Guitarra Limpia" at the Pablo de la Torriente Brau Cultural Center won the First Prize in the national contest organized for this purpose.
This thematic bipolarity places Ginard within a select group of designers who address commercial and social themes with the same impetus and effectiveness.
[4] Considered among the most recognized contemporary poster artists in the world,[5][6] Erick Ginard's graphic work has been exhibited in more than 40 countries.