Erik Keszthelyi is a Hungarian economist and owner of Hungarikum Biztosítási Alkusz, the largest Hungarian-owned insurance broker, which also owns a majority stake in CIG Pannonia.

[7] In 2010 he then bought a 20 percent stake in the insurance broker Optimal GB, which he took over completely in 2012 and later renamed to Hungarikum Biztosítási Alkusz Kft.(HBA).

[10][11] In 2019, through Hungarikum Biztosítási Alkusz, he acquired a majority stake in UFS Group Pénzügyi Tervező, a company active in the retail and SME segments of the insurance broker market.

[15][16] By 2022, Keszthelyi and his group of companies had more than half a million customers, a turnover of HUF 17.5 billion and a market share of nearly 20 percent.

[26] In August 2023, on an initiative from Keszthelyi, the three Hungarian universities of Miskolc, Széchenyi István and Dunaújváros agreed with HBA to start accredited higher education-level training in insurance and financial consultancy.