Etcetera Entertainment began producing and distributing Tamil films in 2015, notably working on Samuthirakani's Appa (2016) and Atharvaa's Semma Botha Aagathey (2018).
[1] In 2019, the studio bought the rights of the long-delayed Kolaiyuthir Kaalam from Yuvan Shankar Raja's K Productions, and prepared the film for release.
Mathiazhagan filed a police complaint against Atharvaa for failing to compensate as promised for losses experienced during the making of Semma Botha Aagathey (2018).
Atharvaa had initially committed to work on a venture titled Minnal Veeran by A. R. K. Saravan for Etcetera Entertainment free of cost, but later refused to do so.
He also revealed that he was working on a film co-starring Sathyaraj, choreographer Bobby Antony’s directorial debut, as well as on ventures by directors G. R. Adithya and Savari Muthu.