Ettrick is located on the Clutha River and State Highway 8 south of Roxburgh and five kilometres northwest of the small settlement of Millers Flat.

The town also has a quaint tearoom, which caters to visitors and was the background for a Toyota Hilux advertisement in 2011.

[4] In 2009, New Zealand's only McDonald's-themed museum opened to the public in Ettrick, boasting the largest collection of McDonald's paraphernalia in the Southern Hemisphere.

Alan Garthwaite, the collector and owner of the museum, has been collecting McDonald's knick-knacks for over 25 years.

His collection consists of burger boxes, cups, hats, toys, watches, badges, dolls and uniforms, some dating back 40 years.