Euro Shopper is a discount brand of everyday commodities developed and marketed by AMS Sourcing B.V.

It was introduced to the market in 1996, and branded products have been sold by some of the AMS members in different countries in Europe since then.

[1] In all stores owned by the Dutch Ahold group, all Euro-Shopper products have been phased out to become AH Basic.

[9] In Finnish popular culture and colloquial speech, the drink is often referred to by the acronym E.S, referencing its brand.

[13] Euro Shopper Energy Drink has been sold in Finland and Sweden since 2008 and has become a meme in internet culture due to its association with Jonnes jokes.