[6] In November 2014, Shockey faced scrutiny and social media backlash in response to photos she posted of a black bear she had shot and killed during a hunt.
"[9] The commercial featured an all-female cast mountain climbing, bow hunting, performing on stages, and surfing.
[10][11] USA Today Hunt & Fish interviewed Jim and Eva Shockey for the cover story of their Summer/Fall 2015 issue.
[20] On August 29, 2017, she released a book titled Taking Aim: Daring to Be Different, Happier, and Healthier in the Great Outdoors.
In March 2018, she launched a lifestyle blog covering topics such as family, food, fashion, fitness, travel, and outdoor adventure.