The founders of the publication (Charlotte Casiraghi, Alexia Niedzielski, and Elizabeth von Guttman) announced its creation, website, and forthcoming debut manifesto in September 2009.

"[7] On 2 June 2011, in anticipation of the upcoming second issue of Ever Manifesto – EVER Bamboo- the founders of the publication hosted an event together with Andrea della Valle, and Stefano Tonchi.

Together, we launched a design competition with students from the IFM fashion school in Paris and challenged them to create a bag that incorporated sustainable principles and used bamboo in an innovative way, to be sold online and in selected Gucci boutiques; filmmaker Loic Prigent to document the process from beginning to end.

"[9] Alongside the launch of EVER Bamboo, Gucci's Creative Director Frida Giannini and the team of Ever Manifesto, in collaboration with l'Institut Français de la Mode (IFM), organised a sustainable fashion competition.

The students were to draw inspiration from the famous Gucci Bamboo Bag, bringing together the values of innovation, charm and authenticity with a low environmental impact.

Bamboo is only one example of how we can curb our use of non-renewable materials; if we all take the time to think about the choices we make, we're bound to find better ways to protect our environment while enhancing our wellbeing.

"[9] The winner of the sustainability contest is Laura Popoviciu, with a handbag model - featured as Vogue America's October issue Style Ethic selection.

[14] Lily Cole, Matthew Stone, Fabiola Beracasa Beckman, Claire Nouvian, Daniel Pinchbeck, Eva Kruse, Ben Goldsmith, Daniel de la Falaise, Graham Hill, Pharrell Williams, Mimi Xu, Julie Gilhart, Cecilia Dean and David Selig, Yves Béhar, Dianna Cohen, Amber Valletta, Lewis Perkins, Elettra Wiedemann, Bruno Pieters, and Carsten Höller all were interviewed by editor Xerxes Cook to talk about deeper awareness, mindfulness, and "conscious style, transformation, and sustainability as a way of life.

"[15] Niedzielski and Von Guttman, who are also the founders of the biannual, fashion insider System magazine, told the press that EVER Conscious would be the "last manifesto.