The opening programme consisted of Rene Clair's Le Million, Turbulent Timber, a Mack Sennett comedy, a Disney cartoon and Paramount News.
He ran the Everyman as a hobby rather than as a business, hoping that its 302 seats would generate enough money to pay the staff and the overheads as well as his annual treat – attending the Venice Film Festival, which he surveyed from the splendour of the Cipriani Hotel.
Since 1933 the Everyman always showed a wide range of movies in repertory seasons - the Marx Brothers, the Maxim Gorky Trilogy, Jean-Luc Godard, Humphrey Bogart and Ingmar Bergman being especially popular with the local Hampstead crowd.
The cinema is referred to in the song, "Hampstead Incident" by Donovan, with the line: "Standing by the Everyman, digging the rigging of my sails."
The 1960 Michael Powell psychological-horror classic Peeping Tom, credited as a founder of the slasher genre,[2] mentions the cinema twice by name.