after Danzig realized that its growth and appeal to advertisers were being limited by a reader tendency to refer to it as Fuck.

[5] The magazine is distributed across Canada as a free publication to campuses, community radio stations, bars, concert halls, record stores, cinemas, libraries, coffee shops, convenience stores and street vending boxes.

[6] The magazine's website is updated daily with the latest news, reviews, interviews, premieres and features.

[13] Its comedy section, similarly, focuses on profiles and interviews with established and up-and-coming stand-up comedians.

[14] The magazine's website also has contests where readers can enter for a chance to win various music, film and apparel prizes.

over the years, including Canadian radio personality Matt Galloway, Canadian punk chronicler and new media personality Sam Sutherland, hip-hop scribe and CBC Music producer Del Cowie, published author Andrea Warner, Canadian editor at The FADER Anupa Mistry, filmmaker Bruce LaBruce, and award-winning DJ and author Denise Benson.