It was founded in Torino in 2015[1] to coordinate all the activities which, up to that moment, had been conducted individually by the brands to promote their historical and cultural heritage.

The Lancia Museum, located in Borgo San Paolo in Turin closed in 1993[4] and the cars of its collection were transferred to an industrial building belonging to the Fiat Group in Beinasco.

The collection of the brands's record-breaking and rally racing cars was put on display in the new Abarth headquarters, located in the industrial hub of Mirafiori.

The 15,000 square metre surface area[10] of the building houses staff offices, a central area dedicated to meetings and workshops, the classic car sales service showroom, an exhibition celebrating the 80th anniversary of the Mirafiori plant and a selection of the company's collection of vintage cars consisting of more than 300 models[11] mostly made by Fiat and Abarth and, to a lesser extent, by Alfa Romeo, in addition to the entire Lancia collection previously kept in Beinasco.

FCA Heritage has listed and mapped all the official Alfa Romeo, Fiat, Lancia and Abarth clubs and takes part in international exhibitions dedicated to vintage cars in official capacity, including Concours d'Elegance, rallies, classic car gatherings and specialised motor shows, such as Goodwood Festival of Speed,[15] Rétromobile,[16] the Geneva Motor Show, Mille Miglia,[17] the Cesana-Sestriere rally and Targa Florio.