The word φάγε (pronounced "fa-yeh") is both the singular imperative verb meaning 'Eat!'

Several months later by the Fall, Fage's dairy products became free of dioxins and the company began to use milk exported from decontaminated countries.

From 2001 the company entered the United States where it has located its headquarters in Johnstown, NY.

Reasons for the move include more favorable tax conditions, better access to bank funding, and a reduced exposure to the Greek financial crisis.

[4] In 2011, Fage began airing "its first television advertisements in North America," featuring voiceover work by actor Willem Dafoe.