In 2010, the company began to abandon its hardware business, and focus on integrating its service and associated app platform into third-party devices such as televisions and Blu-ray Disc players.

The company has since offered its services online, via mobile apps, and on devices such as digital media players and smart TVs.

[6] These films would feature a series of encoding and processing techniques branded as "TruFilm", including the dampening of artifacting and pixelation associated with darker areas of pictures, film grain preservation, "color gradient processing" to improve appearance on flat-panel televisions, and "statistical variable bitrate" to optimize streaming performance.

[8][9] On January 8, 2010, at Consumer Electronics Show, Vudu announced that it would phase out its in-house hardware business in favor of focusing on integration of its rich Internet application platform,[10] "Vudu Apps" (which featured Vudu as well as other streaming video and internet services), directly into internet-connected televisions and Blu-ray players, with initial hardware partners including LG, Magnavox, Mitsubishi, Samsung, Sanyo, Sharp, Toshiba, and Vizio.

The company had previously attempted to offer digital video sales in 2007, but the service folded due to competition with the iTunes Store.

[14] In 2012, Vudu partnered with UltraViolet, an industry-backed digital locker offering online streaming of retail DVD and Blu-ray disc purchases.

[17] In April 2020, it was announced that NBCUniversal subsidiary Fandango Media would acquire Vudu for an undisclosed amount; the sale closed on July 6, 2020.

[22] In June 2023, AMC Theatres (which has been a long-time partner of Fandango's online movie ticketing service) announced that Vudu would subsume its AMC Theatres On Demand service, with its library being transferred to the platform and upgraded to higher quality formats where applicable.

In October 2016, Vudu added a free, ad-supported streaming library to its platform in the United States branded as "Movies on Us", featuring recent and classic films.