Farmers Guide is the UK's leading monthly farming magazine, providing the English agricultural industry with advertising both for its readers and their suppliers.

The Farmers Guide was founded by Doug Potts in 1979 and has remained family run, now managed by his daughter and grandson, Julie and Greg Goulding.

The magazine was launched for East Anglian farmers, keeping them up to date on local and national news as well as giving them space to place classified ads.

Otley was the home of Power in Action until a change in farming policy by its hosts meant that the 2005 event was the last to be held on that site.

It was feared that the loss of the Otley venue would also spell the end of the event, but Farmers Guide became joint organiser with the Suffolk Farm Machinery Club and a new site was identified.

With the 2007 Power in Action, which took place at Melford Park Farm, Alpheton, Suffolk, in September 2007, the event entered a new phase its history.