Fashion East is a non-profit designer support and showcasing scheme, a project established by the Old Truman Brewery and Lulu Kennedy MBE in 2000.
[2] Fashion East has supported and launched brands including: JW Anderson, Gareth Pugh, Jonathan Saunders, Roksanda Ilincic, Richard Nicoll, House of Holland, Cassette Playa, Christopher Shannon, Nasir Mazhar, Martine Rose, Marques'Almeida, Claire Barrow, Charles Jeffrey and Craig Green.
Fashion East has also worked with Kim Jones (now Creative Director of Dior Homme), Judy Blame and Gosha Rubchinskiy as special guests.
The joint initiative is an identical support scheme for three emerging menswear designers to showcase their work via a group catwalk show at London Collections Men.
[6] Menswear designers are selected by Lulu Kennedy and a panel of menswear industry people including: Andrew Davis (Men’s Fashion Director, Wonderland Magazine), Ben Reardon (Editor, Man About Town), Charlie Porter (Men’s Fashion Critic, Financial Times), Gordon Richardson (Creative director, Topman), Luke Day (Editor, GQ Style), Sam Lobban (Contemporary Buyer, Mr Porter) and Tim Blanks (Editor-at-Large, Style.com).