Fads are also by their nature at the extreme range of currently acceptable style, which means they commonly cross the line from the sublime to the ridiculous.
Expensive clothes signal that the wearers are financially successful, but they aren't necessarily "cool" or "fashionable".
Designers have identified this and in some cases are able to exploit it to the extent that prices can be escalated to surprising proportions[clarification needed] without reference to the cost of manufacture.
[5] Fashion victims, by their characteristic inability to recognize boundaries, may aspire to the extreme end of what is available, seeking expensive products (or copies of these products), believing that the outward display of such items will draw admiration in proportion to their actual or apparent cost.
He states that such process drains people's unique identities and exacerbates the unfair dynamics created by capitalist interaction.