Swedish fashion

For instance, one of the most known Swedish brands oriented towards outdoor and functional clothing is Fjällräven, which notably in the early to mid 2010s saw worldwide streetwear success for its signature Kånken backpack.

[2] Simplicity is also a common theme among the lines of Swedish fashion designers, meaning clothes tend to be more neutral toned with less intricate details.

[3] Its use of neutral colour palettes, straight lines, and moveable designs supposedly differs from the other fashion capitals of the world that often showcase impractical luxury items made to stand out.

Sweden embraces a region-wide mindset of owning and creating products that are just as functional as they are aesthetically pleasing, and clothing is not exempt from that criterion.

Created by Johan Lindeberg, this brand produces high fashion activewear with a prominence in golfing and skiing attire.

[7] H&M (Hennes & Mauritz), possibly the most well-known Scandinavian fashion brand,[8] is a Swedish based clothing line which began in 1947 in Västerås, Sweden, that has expanded worldwide.

[citation needed] Men's and women's everyday wear, outerwear, and more formal pieces are all part of the Whyred collection.