Its imposing half-timbered frontage was constructed in 1619, over an earlier core, for a local lawyer, Rees Jones.

[2] John Newman describes the hotel as a "prodigy" of Tudor architecture and it is noted for its Jacobean furnishings.

[5][6] The timber facade has motifs of Prince of Wales's feathers, from which the inn's name derives.

[2] The building was completed in 1619 by Rees Jones, practising attorney from Pembrokeshire who had come to Ludlow to pursue his profession at the "Council of the Marches".

[1] The hotel is three storeys high excluding the cellar, and has a three-bay plan, with bays which are moulded and carved mullions and transoms, with cast diamond glazing.