[3] By 1933, the sales force had increased from two to 17 representatives, and the annual premium income was approximately $1 million, primarily from hardware and implement business.
Early in 1944, Federated Mutual aggressively went after and obtained endorsements from farm equipment manufacturers and associations across the country.
The year 2000 saw Federated Insurance poised to undertake a series of major change initiatives in response to recognized external and internal drivers.
Restructuring came about as result of a desire to improve proximity to and relationships with customers, and to generally, work under more efficient processes.
Federated also sought to devote considerable resources to the enormous potential represented in various e-business opportunities.