Felicia bergeriana is an annual, moderately sturdy, upright herbaceous plant of up to 25 cm (10 in) high that branches regularly towards the top.

[3] The flower heads sit individually on top of up to 8 cm (3+1⁄5 in) long stalks, that may carry few small alternately set bracts.

Surrounding the base of the corolla are about ten, quickly discarded, white, protruding bristly pappus bristles of about 11⁄2–21⁄2 mm (0.06–0.10 in) long.

[3] The kingfisher daisy was first described by Kurt Polycarp Joachim Sprengel in 1826, based on a specimen that had been collected by Christian Friedrich Ecklon on the Montis Dorsi Leonis (probably Signal Hill, near Cape Town), and he called it Cineraria bergeriana.

Jürke Grau in his 1973 Revision of the genus Felicia (Asteraceae), considered all these names synonymous, but making a spelling error, quoting F.