He is the co-founder and CEO of Tendo, a Ghanaian e-commerce company founded in 2021, operates in Africa with a strong base in Ghana and Nigeria.
Felix embarked on a successful career at Goldman Sachs UK, working in the Global Investment Research division in London driven by a profound commitment to driving positive change in Africa, Felix returned to Ghana to establish Tendo, where he currently serves as CEO and co-founder.
It allowed young social media users to join influencer campaigns for brands and get paid for it.
[12] The following year, it also took part in Y Combinator’s winter program before being named (in 2023), by Make Money Media, as one of the 10 most successful African startups.
[13][14][15] In 2023, Tendo was shortlisted for MultiChoice's Accelerator Program to pitch to prospective international investors in Dubai, UAE.