[3] First introduced in India in 1959, Fevicol was launched as a user-friendly alternative to traditional collagen and fat-based adhesives, known locally as "saresh," which required melting before application.

The brand initially focused on providing adhesives for industrial applications and has since expanded its presence to 54 countries, with a significant market footprint in India.

[5] Variants like "Fevicol SH" are synthetic resin adhesives primarily used in wood working and applications where at least one surface is porous.

The series comprises 31 volumes and has expanded to an online resource where users can access design ideas and connect with contractors and interior designers.[7][when?]

In India, Fevicol has become synonymous with strong bonding or stubborn adhesion, often referenced in Bollywood movies, cultural jokes, and everyday conversations.