Based on a unibody chassis with front-wheel drive configuration, the Strada shares its platform with several Fiat subcompact cars such as the Palio, Siena, and Uno.

As of 2024[update], the Strada is the smallest of three Fiat pickup trucks, which include the larger unibody Toro and the body-on-frame Titano.

In Europe, it is available only with the 1.3 Multijet 16V diesel engine with 85 hp (63 kW) and Euro 4 standard emission level.Unveiled in summer 2009, the all-new Mark IV model was put on sale in the end of 2009.

The design is inspired by the Fiat Grande Punto with many elements similar to the latest versions of the family Palio and Siena.

In 2010, Fiat do Brazil introduced a new double-cab version[10] (also called Strada Cabina Dupla) with four seats, but maintaining the same wheelbase.

[12]At the end of 2013, Fiat unveiled the latest facelift of the Strada (as a model year 2014)[13] based on the 2009 version.

[17] The second generation of Strada introduce the large silver-colored Fiat front logo replacing the previous one, a small Italian flag inserted in the grid and LED light clusters.

In order to ensure maximum mobility even on rough surfaces, the raised structure allows the car to lift from the ground by 211 mm and a front angle of attack of 24 degrees.

In addition to the display at the center of the instrumentation, there is also an UConnect 5 infotainment with 7-inch touchscreen, bluetooth, wireless, compatible with Apple CarPlay and Android Auto.

As of August 2023, the Ultra and Ranch versions will feature the new 1.0-liter gasoline/ethanol turbo engine, producing 125/130hp and 20.4 kgfm coupled to a CVT gearbox that simulates 7 gears.