Fido Solutions Inc. is a Canadian mobile network operator owned by Rogers Communications.

The name, "Fido," was suggested to Microcell Telecommunications, the first importer of GSM technology from Europe to Canada, on the recommendation of its marketing-communications agency at the time, BOS (Beauchesne, Ostiguy, Simard) of Montreal (now DentsuBos).

"[2][3][4] In November 2004, Microcell was acquired by the other competing GSM carrier, Rogers Communications, for an estimated CA$1.4 billion.

Shortly thereafter, Rogers Communications also bought Sprint Canada, a telecom services reseller that was an MVNO partner with Microcell.

Within Rogers Communications, Fido has been re-positioned as a mid-range brand, with Rogers Wireless as the full-service brand having the widest coverage and longest service hours, and Chatr as the entry-level offering that offers mostly prepaid plans and has the smallest coverage.

Fido's subscriber base appeals largely to millennials, whereas Rogers Wireless caters to traditional clients including corporate customers.

Notably, its CityFido plans include either multiple or unlimited local calling minutes in certain zones throughout Canada.

Fido was also the country's first and last mobile service provider to bill postpaid airtime by the second, while other companies round up calls to the next minute except for some grandfathered customers.

On November 4, 2008, Fido announced a re-branding and subsequent relaunch of their services due to competition from Koodo Mobile.

[10] All current plans include the Caller ID, a basic voicemail service (mini voicemail), call waiting and conference call features, plus unlimited outgoing and incoming text (SMS) and picture/video (MMS) from the Fido network to standard numbers worldwide, at no extra cost.

It was previously offered in Quebec City, Montreal, Winnipeg, Calgary, Edmonton, Vancouver and Victoria.

Customers in these cities must now pay a $10 monthly surcharge to obtain a nearly identical "with no zone restrictions plan".

Designed as an alternative to landline telephony, the service uses a ZTE access point to provide a connection between wired phones and Fido's network.

In the midwestern provinces of Saskatchewan and Manitoba, and in Quebec, the Wireless Home Phone is offered at a discounted rate of $10/month.

Starting in 2018, Canadian wireless carriers, including Fido, changed the way they offer plans and devices, by separating the cost of each aspect.

[12] As of November 2019, Fido' allows customers to pick a rate plan with different usage limits for talk, text and data.

If this allowance is exceeded, usage-based billing begins, costing CA$5 for an amount equivalent to that initially included with the add-on.

Note that the 100 MB option for BlackBerry devices costs CA$5 more than the regular smartphone add-on.

Fido has been heavily criticized for discontinuing its unlimited Internet access plans and add-ons for devices other than feature phones.

In November 2015, Fido began to offer cable internet services in selected markets.

For every Fido monthly bill or prepaid top-up, a customers received 4% (previously 5% before September 6, 2012) of the pre-tax total in FidoDOLLARS.

To make up for the lack of FidoDOLLARS, Spotify Premium and Daily Vice are offered free of charge for 2 years (CA$239 value) in all new Pulse plans.

[citation needed] Many users in their community expressed dissatisfaction at the "scam" that their value had been arbitrarily taken by the company, or the only viable redemption option required a further contract.

For example, Best Buy, Costco, Tbooth, Walmart and WirelessWave sell Fido products along with prepaid and postpaid services.

Additionally, Loblaw Companies and Zellers stores sold prepaid feature phones and top-up vouchers.

As a result, Shoppers stores added both prepaid and postpaid products and services for Rogers and its two other brands, Fido and Chatr.