Fijit Friends are a robot toy line directed toward girls created by Mattel,[1] Radica Games and Girl Tech.

Their names are Logan, Serafina, Willa and Sage.

The former web address redirects to Mattel's Customer service website.

[4] Fijit Friends and Newbies interact with each other and Yippits can learn tricks, and make a yap or bark sound similar to a small dog.

In 2012, the Fijit Friends Interactive Figures was awarded "Girl Toy of the Year" title at the 12th Annual Toy of the Year Awards,[6] which is held at the American International Toy Fair in New York City.