The 1999 manifesto was signed by a group of 33 figures from the international graphic design community, many of them well known, and simultaneously published in Adbusters (Canada), Emigre (Issue 51)[1] and AIGA Journal of Graphic Design (United States), Eye magazine no.
The manifesto was subsequently published in many other magazines and books around the world, sometimes in translation.
Those who are concerned about values believe that designers should be critical and take a stand in their choice of work, for instance by not promoting industries and products perceived to be harmful.
Examples of projects that might be classified as unacceptable include many forms of advertising and designs for cigarette manufacturers, arms companies and so on.
Adbusters has been a significant outlet for these ideas, especially in its commitment to detournement and culture jamming.