[3] In 1945, he enrolled at the Royal West of England Academy in Bristol and served in the Parachute Regiment after graduation where he was sent to Lübeck, Germany in 1948.
[3] His classmates included Derek Birdsall, Alan Fletcher, Colin Forbes, Peter Wildbur and Philip Thompson.
[13] Pudkin is known for a series of picture books each on the theme of "A Close Look at..." a particular subject, from pebbles and street graphics to Mexican windows.
[4] Ken Garland & Associates employed a rotating group of designers over its 47-year period including Robert Chapman, Ray Carpenter, Trilokesh Mukherjee, Gill Scott, Patrick Gould, John O'Neil, Norman Moore, Frank Hart, Daria Gan, Colin Bailey, Peter Cole, Ian Moore, Paul Cleal, Richard Marston and Anna Carson.
This text argued for a return to humanist design, positioned against mainstream advertising: "in favour of the more useful and more lasting forms of communication".
[14][7][15][16][17] Garland recalled first scribbling it down during a meeting of the Society of Industrial Arts: "I found I wasn't so much reading it as declaiming it ... it had become ... that totally unfashionable device, a Manifesto.
...The manifesto was signed by other designers including Edward Wright, Anthony Froshaug, Robin Fior and Ken Briggs.