In March 2003, British Sky Broadcasting announced they would enter the music television market and launch three themed channels - Flaunt, Scuzz, and The Amp.

[2] For its launch, Flaunt focused on the pop and dance genres, with a female-oriented appeal for the first year of its existence, with a pink logo and a gray/white graphic scheme.

The channel also aired entertainment programming from Red Carpet Bitch, hosted by British TV presenter Julian Bennett, which focused on celebrity gossip.

[6][7] The channel had also undergone a new logo along with song title graphics which was a banner with twinkling stars in the bottom left side of the screen in 4:3 safe area.

Around this time, shortly after transitioning to a free-to-air (FTA) model, Flaunt made significant changes to its programming and shifted its focus away from its previous niche audience and towards a broader appeal in the dance music market.

In March 2007, Flaunt underwent a major overhaul of its playlist and presentation design, aiming to cater to the dance music market while maintaining its newfound broader appeal.

The channel's programming featured a mix of established and up-and-coming artists, including Ferry Corsten, Paul van Dyk, Tiesto, Infernal, September, Chicane, and Freemasons.

This period Flaunt begun to experiment with more thematic shows and became more trance-oriented during the late nights by playing videos from the likes of Solarstone, iiO, The Thrillseekers, Armin van Buuren, Above & Beyond, Richard Durand, Filo & Peri, Paul Oakenfold, DT8 Project, Ferry Corsten, and ATB.