Sir (David) Fletcher Jones OBE (14 August 1895 – 22 February 1977) was an Australian clothing manufacturer and retailer.
It has been claimed that "Arguably, no single person or firm had done more to transform and, for a time, homogenize Australian dress standards, particularly among men, than Fletcher Jones and his staff.
He served with Australian forces in France in World War I where he suffered shell shock after being buried alive for several hours.
The business was boosted by a war time contract for army pants, and rapidly made a reputation for hard-wearing, 'coverdine' work trousers, for men on the land.
By 1945 his Warrnambool rooms were supplying 123 retailers in four States, but he then decided to sell directly, to insist on personal fittings, and to accept cash only.
When his first shop opened in Collins Street, Melbourne, on 23 June 1946, the response was astonishing, with queues stretching for blocks.
Fletcher Jones & Staff was awarded a contract to outfit the Australian women's team for the 1956 Melbourne Olympic Games.