During the operating life of the company, Flyscooters' basic business model was to import low-cost scooters from abroad (mostly the Chinese firm Zhongneng Industry Group (Znen)) and distribute them under the Flybrand name to a network of retail scooter dealerships across the United States, providing dealers with warranty and spare parts support.

Flyscooters' main marketing focus was the Internet, although the company attended industry events and trade shows and promoted their brand through other PR initiatives .

[7] The strict maintenance and care from dealers mandated by Flyscooters is argued as restricting because alterations to the La Vie may void warranty.

La Vie riders are active on forums,[9] participate in community rallies, and form clubs dedicated to Flyscooters, like Scooter Squadron.

Flyscooters is known for strong dealer support, dedication to customer service and encourages good will and philanthropy that range from teaming with Avon, Massachusetts fire fighters to raise money for a relief fund,[10] to donations to Marlborough School where the La Vie was photographed with actress Jamie Lee Curtis.