[2] The song has been described as a "huge, hands-in-the-air anthem",[3] "the album’s finest heart-on-sleeve moment" and "raw, honest and breathtaking".

It's such a cliché and usually I hate people that spout shit like this... but having the chance to sing about my mum dying was therapeutic.

[9][10] Simon Neil later played the song on 3 April 2020 as part of a Facebook live session in the coronavirus lockdown.

The song's official music video was directed by Howard Greenhalgh and filmed at Painshill, a landscape park in Surrey.

It features the band playing at various locations in the park, including the Gothic Temple, Abbey and Crystal Grotto.