[3] The release came after a series of teaser videos previewing small clips of the song was uploaded to the band's official YouTube channel.

[4] Lead singer Simon Neil appeared on both initial broadcasts to talk about the upcoming album and its first single.

He explained how the idea for the song came from a documentary by David Attenborough which talked about the territorial habits of wolves in the wild, comparing it to his feelings towards those who had doubted his ability to succeed.

During an interview with NME, Neil also admitted that he is excited to perform the track live, stating that it would likely serve as a show-opener for the next few years.

Eventually they settled on sending the microphones through a Marshall amp in order to give the drums a distorted sound.