The song was not UK singles chart eligible as at the time, downloads only counted towards charts sales if there was a physical release.
It's about trying to numb the pain when you're feeling so sad - when you hurt so much you need an escape.
[1]The song was also named single of the week by Kerrang!
At the beginning of the music video, the words "Play Louder" are displayed.
This is a reference to Audioslave's video for "Cochise", which displays the words "Play Loud" at the beginning Songs and lyrics by Simon Neil.