Notable cities and towns in the area are Tulsa and Miami, Oklahoma; Pittsburg, Kansas; Joplin, Springfield, and Monett, Missouri; and Fayetteville, Springdale, Rogers, and Bentonville, Arkansas.
Today, a major driver of the region's economy is Walmart, the world's largest retail company, whose headquarters are in Bentonville.
Also headquartered nearby in Northwest Arkansas are Tyson Foods, the world's largest processor of chicken, beef, and pork (Springdale); and major trucking and transportation company J.
The majority of the households in the market are served by stations in the Tulsa, Oklahoma metropolitan area, including KOTV (CBS), KTUL (ABC), KJRH-TV (NBC), and KOKI-TV (Fox).
Missouri State University, Ozarks Technical Community College, Drury, and Evangel are all located in [[Springfield|Springfield, Missouri|].