Willem Frederik (Fred) van Raaij (born 1944) is a Dutch psychologist and professor.
[1] His field of study is economic psychology with a specialisation in (marketing) communication, consumer financial behaviour, environmentally friendly consumer behaviour and energy saving in households.
He is the founder (1981) and first editor of the Journal of Economic Psychology.
[2] He received an honorary doctorate from the Helsinki School of Economics, Finland in 2006.
[3] He was chairman of the GVR (Genootschap voor Reclame - Association for Marketing Communication) and board member of the SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie - Foundation for Scientific Research on Commercial Communication) at the University of Amsterdam.