Free Being Me is an educational initiative from the World Association of Girl Guides and Girl Scouts, supported by Unilever's Dove Self-Esteem Fund, established in 2013, which encourages a positive body image and self esteem,[1][2][3] The programme aims to strengthen children's body confidence and self-esteem through interactive activities, designed by experts in body confidence.
[5][6] The Free Being Me activity packs, targeted at 7-10 and 11-14 years olds are available in 18 languages and can be downloaded freely in English, French, Spanish, Arabic and Swahili from the group's website.
During Free Being Me sessions girls learn to stand up to social pressures, value their bodies and challenge beauty stereotypes promoted in the media.
Girls also have the opportunity to do a 'Take Action' project where they engage with others to pass on the body confidence message, promoting a healthy body image to their friends and community.
[7][8][9] Free Being Me is run through the Peer Education programme in the UK[10](Previously known as "4").