In the 1920s, their chief engineer Carl August Peterson designed a steep-roofed, brick-walled station in a Tudor Revival style.

It had tall chimneys on each end, flower boxes and fancy ironwork, suggesting a picturesque English cottage.

The structure featured white brick on the lower half of the building topped by gloss blue Ludowici tile on the roof to represent the company's colors.

The standard look suggested predictable quality to the passing motorist, prefiguring today's chain restaurants.

[5] Media related to Freitag's Pure Oil Service Station at Wikimedia Commons