In particular, an area of 40 acres (16 ha) between the railway line and the sea was planned as a showcase for modern housing.

[1][2][3] Hill nominated progressive architects, including Thomas S. Tait, Wells Coates, Maxwell Fry, Frederick Etchells, Marshall Sisson, Serge Chermayeff, Frederick Gibberd and Erich Mendelsohn, to design houses, but most withdrew, and Hill resigned in August 1935; it turned out that the public were wary of experimental housing.

It was the first to be built; it was originally the Information Bureau, with an exhibition of modern architecture by the Royal Institute of British Architects.

From July 1935 it was taken over by local estate agents Tomkins, Homer and Ley, and tt was converted into a home about 1947.

It is a white-painted building of two storeys with a sweeping curve to the front, tubular steel balconies, and a flat roof.