Frooti was launched in 1985 in Tetra Pak packaging, and is now also sold in PET bottles and rectangular shaped packs.

[2] Frooti was launched in a green rectangular Tetra Pak as a ready-to-serve mango drink.

[3] The tagline "Mango Frooti, Fresh and Juicy", was created by the marketing duo of Arun Lahori and GM Menon, whose brief as the brand's communications agency was to "make mango Frooti synonymous with freshness and juiciness".

The drink has been advertised by Ram Charan, Allu Arjun, Alia Bhatt, and Shah Rukh Khan.

In response, Parle Agro launched Frooti in a hygienic hot fill PET bottle.