The Welsh Assembly Government provided £2.2m in funding to help launch the scheme,[1] and the local bus operator First Cymru paid for the fleet at a cost of £300,000 per vehicle.

The off-peak journey time between Morriston Hospital and Swansea University was timetabled to take 50 minutes.

West Way was altered to accommodate a two-way bus lane and new access roads were developed near the Civic Centre.

[7] Critics of the scheme attacked the disruption caused by roadworks to accommodate the vehicles[8] and the impact of changes to the road network.

[10] Later in 2015, the dedicated two-way FTR bus lane on the Kingsway was removed and replaced by a standard one-way system, in response to high-profile accidents.