[4][5][2] As the first motor scooter manufactured in Japan, it was enormously successful and revolutionized the post-war vehicle industry.

Motor scooters were so important to the post-war vehicle industry that In May 1948 both a Silver Pigeon and a Rabbit were presented to the Emperor of Japan.

As the Japanese economy expanded, the demand for scooters decreased in favor of more comfortable four wheel transport, called kei cars, and Fuji followed suit and diversified into automobiles in 1958 with the introduction of the Subaru 360.

Although not very well known outside Japan, the Fuji Rabbit has earned itself a place in Japanese pop culture as a symbol of nostalgia.

Fuji Rabbits have been featured in Japanese animated series such as Paranoia Agent, and are a favourite amongst collectors of scooters and motorcycles in Japan.