Fujii Kaze

Fujii Kaze (藤井 風, born June 14, 1997) is a Japanese singer-songwriter and pianist.

Born and raised in Satoshō, Okayama, he began uploading piano covers of pop songs to YouTube at 12.

Signed to Universal Sigma's Hehn Records, Fujii released his debut single, "Nan-Nan", in 2019.

The song "Shinunoga E-Wa" became viral on social media and brought Fujii to fame beyond Japan.

In 2023–2024, Fujii released standalone singles including "Hana" and "Michiteyuku" and embarked on concert tours outside Japan.

Starting at 12 years old, Fujii uploaded various piano and vocal cover videos on his personal YouTube channel, amassing more than 30 million views.

During his high school years, he stopped uploading to focus on his musical studies; he returned to YouTube after he graduated.

Each single was re-released digitally with its own extended play, with each EP including cover songs that can only be downloaded on Apple Music.

[8] The song won first place in the Oricon Weekly Digital Single Ranking which was announced on March 10.

This performance was live-streamed on Fujii's official YouTube channel for free, and about 180,000 people watched it simultaneously, recording the world's No.1 trending word.

The concert movie (Blu-ray) of the final performance at Yoyogi National Gymnasium was released on June 14, 2022[23] and ranked No.

On December 31, 2021, Fujii performed on the prestigious year-end music program, NHK Kōhaku Uta Gassen, for the first time.

[18] On January 21, 2022, Fujii announced that his second studio album, Love All Serve All, would be released on March 23, 2022.

[28] On March 15, Fujii was awarded a very prestigious Art Encouragement Prize for New Artist (popular entertainment category) by Minister of Education, Culture, Sports, Science and Technology.

[30] On March 20, lead single of Love All Serve All, "Matsuri", was pre-released at the same time as its music video.

Since July 2022, Fujii was brought to the attention of a global audience due to one of his songs from Help Ever Hurt Never, "Shinunoga E-Wa", going viral on TikTok.

On March 10, 2023, this performance was broadcast on Netflix globally as Fujii Kaze Love All Serve All Stadium Live.

In preparation for the production of this song, Fujii visited and watched the B-League and Japan's national team matches, as well as NBA games in the US.

In his busy schedule with his Asian tour and video production, he went back to Los Angeles to record the song.

On March 11, it was announced that Fujii would perform as the first guest on the new NHK content “tiny desk concerts JAPAN".

Around the same time, “Shinunoga E-Wa (I'd Rather Die)” was certified Gold by the Recording Industry Association of America (RIAA) and received a custom-made gold disc plaque from Republic Records after performances at the Apollo Theater on June 2 and 3.

It is slated to consist of Fujii performing in arenas and stadiums in eight Asian cities (Singapore, Kuala Lumpur, Bangkok, Taipei, Jakarta, Hong Kong, Manila and Seoul).

Kurihara Yūichirō of Nippon.com has written that his vocals are "reminiscent of Japan's kayōkyoku pop standards", making his music also distinctly Japanese.